about the conference

Why you'll want to attend this conference

It’s a marketing world! All around the University, colleges and programs and campus service providers are hiring people for, or assigning people to, marketing responsibilities. Is this just the latest magic bullet to hit the academic world? Or is it here to stay?

The reality is that colleges and universities today are finding themselves in tough competition for students, faculty, alumni and public support, and research dollars. We truly work in an increasingly aggressive academic marketplace. And, professional communicators who learn to combine the tools of marketing, advertising, and public relations to address this challenge will be valuable support for the University in all its endeavors.

When and where

Tuesday, May 5, 1998

8 A.M. to 5 P.M.

Earle Brown Continuing Education Center
Twin Cities campus, St. Paul

Who should attend?

Communication professionals, of course—but also program directors, administrators, policy-makers, all of whom are key to a successful marketing process in your unit.

Come as a team

To maximize the benefits of this conference for your department, you’ll want to bring key decision-makers who may not be members of the forum. To help you do that, we’re offering a discounted rate to those who register as a department team (two or more nonmember participants).

Do some reading

If you'd like to read some background material to prepare for the conference, we suggest the January 1998 CASE Currents magazine, pages 12 through 24. This material is available upon request from Corrine Casanova at peter032@tc.umn.edu.

Register now

Register now—space is limited! Register electronically through our Web site at www.umn.edu/umcf/98conf/reg.html, or mail the form at the back of the brochure.

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