What is design? Why should you attend?
Far from decoration or cosmetic addition, design is a thought process that enhances communication, enabling more people to better understand messages and assimilate learning. Design is also at work in the objects, rooms, buildings, and cities of our everyday lives.
The University of Minnesota has recognized the importance of design by including it among its five academic initiatives. Funded by the state legislature, the University Design Initiative is an unprecedented effort to use design as a means of strengthening communities, bolstering the economy, and encouraging interdisciplinary activity.
At Communication by Design you will learn more about the University Design Initiative, including the role University communicators can play; how to make "order out of chaos" in your communication projects; and how to better understand the ways design can enhance our everyday lives, from the chairs we sit in at work to the cities we live in.