Communication By Design

Monday, May 10, 1999

8 A.M. to 4:30 P.M.

Hubert H. Humphrey Center
Twin Cities campus, West Bank

What is design? Why should you attend?

Virtually all the objects we come in contact with-from tables to cities-are designed, the result of conscious choices. Not just concrete objects are designed. To be effective, the communications plans, Web sites, scripts, and brochures we are responsible for must be created by design.

Far from decoration or cosmetic addition, design is a thought process that enhances communication, enabling more people to better understand messages and assimilate learning. Design is also at work in the objects, rooms, buildings, and cities of our everyday lives.

The University of Minnesota has recognized the importance of design by including it among its five academic initiatives. Funded by the state legislature, the University Design Initiative is an unprecedented effort to use design as a means of strengthening communities, bolstering the economy, and encouraging interdisciplinary activity.

At Communication by Design you will learn more about the University Design Initiative, including the role University communicators can play; how to make "order out of chaos" in your communication projects; and how to better understand the ways design can enhance our everyday lives, from the chairs we sit in at work to the cities we live in.

Register now. Space is limited!

Register electronically through our Web site, or mail the form at the back of the brochure.

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