- Campuses :
- Twin Cities
- Crookston
- Duluth
- Morris
- Rochester
- Other Locations
Morning Concurrent Sessions
9:30 to 10:30 a.m. in Coffman Memorial Union, session rooms to be announced
Session 1A: Communicating Diversity in Electronic and Print Publications
With Ami Berger, Phil Kragnes, and Genie Smith
This workshop will explore ways of integrating an organization’s diversity efforts and goals throughout print and electronic communication vehicles. Discussion points will include:
Phil Kragnes is an adaptive technology specialist in Disability Services and head of the Computer Accommodations Program. He received his B.A. in cognitive psychology from Carnegie-Mellon University, where he also developed and directed CMU's first disability services program. In 1995, he received his M.S. in experimental psychology–human cognition, memory and learning from the University of New Mexico, Albuquerque. He's been at the University since 1998.
Eugenia Smith attended freshman orientation in 1963 and has been at the University ever since—except for a brief hiatus in 1996. In 1997, she was hired to lead College of Liberal Arts communications. In March 2008, she moved to the Office of the Vice President and Vice Provost for Equity and Diversity, where she is a senior communications and policy associate.
Since coming to the University of Minnesota in 2001, Ami Berger has held communications positions in the Carlson School of Management, the late great College of Human Ecology, and the School of Journalism and Mass Communication. In March 2007, she joined the Office for Equity and Diversity as director of communication.
Session 1B: Cause Effect Marketing
With Michael Martin
It used to be enough to slap a non-profit logo on your product and consumers would choose you over your competition. In this age of educated, aware and skeptical consumers a brand’s impact on social change must be a long-term, organization-wide commitment and must EFFECT change. Learn from the creator of “Effect Marketing” what Effect Marketing is and how to use online strategies to create social impact to build brands. Michael Martin has blended social change with marketing for almost 20 years. In the process he has created meaningful social change and business building tools and concepts used around the world. Michael will present how the tools and techniques MusicMatters created can be applied to your organization.
The founder and Prez of MusicMatters, Michael Martin is one of the country’s leading Capitalist Activists™. Pioneering the revolutionary approach, Effect Marketing™, MusicMatters creates social impact to build brands and drive business results. MusicMatters connects with millions of consumers each year and inspires them to action through unique award-winning campaigns and experiences. MusicMatters works with partners such as: Annie’s, Organic Valley Family of Farms, Stonyfield Farm, Jack Johnson, Dave Matthews Band, Earthbound Farm, The Police, Horizon, CLIF Bar, Nature’s Path, Santa Cruz Organic, and more. MusicMatters is a boutique Minneapolis-based firm with 1,200+ organic and natural minded Brand Activists™ nationally.
Session 1C: From Now to WOW!™: Jumpstarting your WOW!
With Roshini Rajkumar
Do the words coming out of your mouth showcase a heavy hitter or scream light weight? Does your message delivery say winner or, that person doesn’t know what he/she’s talking about? By telling an engaging story about yourself and your organization, you can build important relationships toward success. But before you can get to those important steps for growing your business and raising your profile, you must know how to present who you are in a memorable way. In Jumpstarting Your WOW!, Roshini Rajkumar guides you through her special presentation formula to help you first showcase YOU, so you can make it super every time.
You only get one shot to make an impression. Are you prepared? TV and radio personality Roshini Rajkumar is the driving force behind Roshini Multi Media, a professional development and media consulting firm specializing in helping clients present their best. Whether you want more media attention, a more convincing public message, or the skills to make every presentation moment a WOW!, media insider Roshini Rajkumar can help you learn how to use the media to gain positive exposure, to be ready when the media contact you, or to become a powerful public speaker in any venue. www.roshinimedia.com • http://twitter.com/RoshiniR
Session 1D: Writing and Editing for the Web
With Jane Di Leo and Maura Ryan
Presentation materials: Writing and Editing for the Web (ppt)
Contact info:
Maura Ryan, Director of Online Content/mspmag.com
Mpls.St.Paul Magazine, 220 S. 6th Street, Ste. 500, Minneapolis, MN 55402
W. 612-336-9256 C. 651-245-9586 F. 612-339-5806
Jane Di Leo, Online Editor
Delta Sky Magazine, 220 S. 6th St., Ste. 500, Minneapolis, MN 55403
612-373-9577, deltaskymag.com, jdileo@mspmag.com
Learn these editors’ techniques for effectively writing or adapting content for online environments. Topics will include:
Session 1E: U of M Graphic Standards: Multiplying the Power of the University’s Brand
Presentation materials: The Use of the University's Trademarks, Logos, Colors, and Seal (ppt)
Staff members from University Relations and units across the Twin Cities campus will share their experiences and best practices in leveraging the University’s brand and implementing the University’s graphic standards. Bring your questions and ideas to this session, as there will be plenty of time for discussion
Presenters:
Moderator: Lori-Anne Williams, Lori-Anne Williams Writing Services