- Campuses :
- Twin Cities
- Crookston
- Duluth
- Morris
- Rochester
- Other Locations
Afternoon Concurrent Sessions
2:00 to 3:00 p.m. in Coffman Memorial Union, session rooms to be announced
Session 2A: Listen Up! Listening Skills for Communicators
With Denise Gamble
Presentation materials: Listen Up! Listening Skills for Communicators (pdf) | Supplemental Handout (pdf)
"Easy listening exists only on the radio." –David Barkan
This engaging and informative session will cover skills you can use to improve your ability to connect with and understand the colleagues, consultants, and clients you work with daily. You will learn how to:
Denise Gamble is the director of staff education and development at the University of Minnesota Libraries. She has over 20 years of professional experience in both the corporate and academic sectors. She has a B.S. in science in agriculture and an M.A. in education and human development, both from the University of Minnesota.
Session 2B: Making Faces: Designing With Type
With Mark Simonson
A typeface designer explains where fonts come from, sharing stories about how some of his own typefaces came to be, and how he got involved in such a strange profession.
Mark Simonson started out as an art director and graphic designer in the late 1970s, working at various times for Minnesota Public Radio and Target; for several publications, including Utne Reader and Minnesota Monthly; and as a freelancer. He started Mark Simonson Studio in 2000 to focus on typeface design and font development.
Session 2C: Braving the Storm: Getting your message out no matter what the budget weather
With Kathryn Grimes, Cari Hatcher, Audrey Kintzi, and moderated by Lori-Anne Williams
Presentation materials: Kathryn Grimes (ppt) | Cari Hatcher (ppt) | Audrey Kintzi (ppt)
Communications and marketing professionals are being asked to do more with less while consistently and creatively delivering messages to key audiences. How do you get your message out when faced with the hail storm of an economic crisis or the fog of making your organization’s mission and message distinct? Please join three local marketing, communications, and development experts as they share their stories and take your questions on weathering the storm.
Panelists:
Moderator: Lori-Anne Williams, Lori-Anne Williams Writing Services
Kathryn Grimes has worked in marketing for nearly 20 years, in the nonprofit as well as the corporate sector. Since 2006, she has been director of marketing and communications at the Minnesota Historical Society, and prior to that, Kathryn worked at the Girl Scout Council of St. Croix Valley. The early part of her career was spent in the book industry – at MBI Publishing, University of Minnesota Press, West Educational Publishing, and University of Chicago Press. Kathryn holds an M.A. in English from the University of Chicago and a B.A. in English and history from the University of Michigan. She also received a certificate in fundraising and development from the Center for Nonprofit Management at the University of St. Thomas.
Cari Hatcher is the Director of Marketing and Publicity for Concerts and Lectures at Northrop at the University of Minnesota. She is responsible for all marketing, publicity, advertising, promotions, special events, outreach, and audience research and development for Northrop. As part of a Major University Arts Presenters Group of Marketers, Cari is co-chairing the lead partners in a collaborative customer research project with the primary goal of designing and pilot testing a new marketing database tool for warehousing and using customer survey data for day-to-day marketing purposes. A graduate of the University of Minnesota Twin Cities campus, Cari has over 15 years of experience in public relations, marketing, advertising, event planning, fundraising, communications, and strategic planning.
Audrey Kintzi, ACFRE, is Vice President and Chief Development Officer for Courage Center in Minneapolis. She holds a Master’s Degree from Minnesota State University Mankato and is also a graduate of the Association of Fundraising Professional’s Faculty Training Academy. Audrey has been in development work for 25 years. She has managed numerous development shops including Courage Canter, The Girl Scout Council of St. Croix Valley and the St. Paul Area Red Cross Chapter. Audrey is an adjunct faculty member at the University of St. Thomas and St. Mary’s University, and she is one of fewer than 100 people worldwide to hold the Advanced Certified Fundraising Executive (ACFRE) designation.
Lori-Anne Williams has worked in the nonprofit sector since 1983 with organizations both large (The Music Center of Los Angeles, University of Minnesota) and small (Wayside Theatre in Middletown, VA). She is an experienced teacher and presenter, and as a communicator, Lori-Anne has managed theater season ticket campaigns, employee communication, media relations, crisis communications, and major special events. As a grant writer, she has secured funding from agencies including 3M Foundation, Hennepin County, The McKnight Foundation, National Endowment for the Arts, National Science Foundation, and the US Department of Education.
Session 2D: Creating Value Through Effective Event Planning
With Geri Wolf
How can you plan events that create value for your department or organization? Geri Wolf, owner of The Style Laboratory, has designed and planned over 750 events of all sizes, at all budgets. She'll show you how all event planning begins (with the budget, of course); how to create value by planning dual purposes for every part of the event design; how to see the branding opportunity in every event; and how to effectively negotiate with vendors, suppliers, and sponsors to reach the goals of your department, your membership or alumni, and all of your event's stakeholders.
Geri Wolf born two hours south of seoul, south korea. most impactful moment of her life was being naturalized an American citizen as a young child. an insatiable appetite for learning, fueled by reading and meeting new people. favorite college course was creative writing. found out at the age of 23 that her birthday is in february, not september (mix up in orphanage records). traveled on average 100,000 miles a year during a successful stint as a regional sales manager for a textile manufacturer. drew up the business plan for the style laboratory while on planes and in airports. lost her senses and resigned to pursue a wild-eyed idea. average hours worked in a week: 70. eats dairy queen banana splits when stressed out; most banana splits eaten in one week was three during the first month of the business launch. met over 1,000 people during the first twelve months of business. greatest accomplishment in life is her faith. has traveled to 30 states, the district of columbia and nine countries. life goal is to hit all 50 states and at least fifty countries. favorite song is "amazing grace." horrifically addicted to carbs.
For more about Geri Wolf and the Style Laboratory, visit the Web site www.stylelaboratory.com or read her blog www.stylelaboratory.com/eventfulramblings.html or follow her on Twitter www.twitter.com/StyleLaboratory .
Session 2E: Negotiating the Final Draft
With Jacquelyn B. Fletcher
Presentation materials: Negotiating the Final Draft (doc)
If you work with writers, clients, editors, teams or committees, you know how hard it can be to manage those relationships in order to get your copy or messaging approved—and keep the writing fresh in the process. In this session you’ll learn techniques to help you negotiate with your co-workers, freelancers, and clients so your message comes through the approval process in a way you can feel good about.
Jacquelyn B. Fletcher is an award-winning author and freelance editor. She has negotiated with teams, committees, and clients while working on marketing and publishing projects for companies including Fairview Press, FedEx, HarperCollins, Hunter Douglas, Mayo Clinic, Greenspring Media Group, Star Tribune Corporation, and the Target Corporation.