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Communicators Forum.

2010 Annual Conference: Back to Our Roots

Conference Schedule

SESSION I: 10:15-11:15 a.m.

Web Break Out

Julio Ojeda-Zapata, Pioneer Press
“Tech Tools for Communicators”
As the consumer-tech reporter for the St. Paul Pioneer Press and writer of Twitter Means Business, Julio Ojeda-Zapata knows the best ways for techies and non-techies alike to communicate. In this session, he will run through many of today's tech tools that are helpful for all communicators.

Julio Ojeda-Zapata is the Pioneer Press’ consumer-tech reporter. He writes a Tech Test Drive column about gadgets, apps, and social media (among other things). He is the author of Twitter Means Business, one of the first books about Twitter.

Writing Break Out

Wendy Wicks, UCare
“Writing Right”
This session will help you build your communications clout and writing skills. "Writing Right" covers word usage and grammar traps, pearls of punctuation, power verbs, active sentences, and tips and tricks to becoming a more effective writer.

Wendy Wicks is Marketing Communications Manager at UCare, the state's fourth largest health plan. She has been a health care communicator for ten years, and, prior to that, worked in journalism and publishing. Wendy is passionate about plain language and clear writing.

Design Break Out

James Boyd Brent, University of Minnesota College of Design
“Letterpress Demonstration”
Letterpress, largely obsolete as a commercial printing method, is now finding a niche in the commercial design world as a specialized method of production, giving certain kinds of print design a sought-after handmade look. It’s also redefining itself as a design education tool, helping bring design students back in touch with materiality in design—and it is also offering design students the opportunity to be masters of the entire design production process, much like other older technologies, such as screen printing, do. In this presentation, we’ll talk briefly about letterpress history, and look at some of these contemporary uses. It will also be a hands-on opportunity for everyone to try the presses and to do some printing with some of our collection of type and illustration cuts!

James Boyd Brent grew up in the United Kingdom, and came to the United States as a Fulbright Scholar. He currently lives and works in Minneapolis/St. Paul and is an Associate Professor and the Program Director in the Graphic Design program in the College of Design at the University of Minnesota. He has co-curated three exhibitions about design and designers in Minnesota. These exhibitions (Goldstein Museum of Design 2001, 2003, and 2007) are called Here By Design, and they explore the relationship between creativity and place. He is also a painter and printmaker whose paintings, drawings, and etchings have been exhibited internationally.

Promo/Events Break Out

Mary Elizabeth Berglund, Ramsey County Dept of Public Health
“Green Gatherings”
GreenGatherings is a project that was started in late 2007 to help shape the greening of events, large and small, in the Twin Cities metro area and across the state. The partnership has encouraged leaders in the Twin Cities metro area to find their “shade of green,” understanding that one set of standards may not apply to all. This session will provide tools & information to allow all gatherings to become green and demonstrate the economic & community benefits of greening. 

Mary Elizabeth Berglund has been with the Saint Paul - Ramsey County Department of Public Health in various capacities for 29 years. She currently works in the Environmental Health Section of the Public Health Department and supervises the Community Involvement Unit, which creates the promotional materials and resources and provides education and outreach in solid waste and recycling.




back to our roots


After April 23, registration is $175.  After April 30, registration will be $200.

Registration for the conference covers your membership fee for the 2010-11 year.


"Back to Our Roots" will be held at the Continuing Education and Conference Center (CECC): 1890 Buford Avenue, St. Paul, MN 55108.

Parking is available in the Gortner ramp or surface lots. For more information, view the CECC Parking/Directions.

The Campus Connector provides free shuttle service between the Minneapolis and St. Paul campuses.