University of Minnesota
U of M Communicators Forum
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Communicators Forum.

2012 Communicators Forum Conference




Breakout sessions are first-come, first-served. To attend “Let's Print” with Adam Turman, sign up at the registration desk the morning of the conference.

background 7:30–8:30 a.m.   background
  background Sign-in, Breakfast, and Vendor Fair background
  • Michele Norris meet and greet from 8-8:30 a.m.
  • Visit five booths at the Vendor Fair, get a $5 Campus Club gift card and entered into the raffle.
  • The Grace of Silence: A Memoir by Michele Norris will be available for purchase onsite. Major credit cards, cash, and personal checks accepted.
  background 8:30–10 a.m. background
  background Welcome and Keynote Address
  • Welcome by Kelly O'Brien, UMCF chair
  • The Grace of Silence and the Power of Words by Michele Norris. Booksigning to follow address. 
  background 10–10:55 a.m.   background
  background Breakout Session One (choose one) background
  • Developing Your Social Media Strategy View (Room 166)
    Rita L. Greenberg, Interactive Media Specialist, Gillette Children's Specialty Healthcare
  • Managing Up, Down and Across the Organization View (Room 155B)
    Denise Eaves, LCSW, CEAP, Corporate Trainer, HR Consultant, Psychotherapist, Denise Eaves and Associates
  • Personal Branding View (Room 155A)
    Michelle Chevalier, Director, Graduate Business Career Center, U of M Carlson School of Management
  • Responsive Web Design View (Room 156)
    Anthony Ticknor, Principal Software Engineer, The Nerdery
  background 11–11:55 a.m.   background
  background Breakout Session Two (choose one) background
  • Yes And: The Basics of Improv and Positive Communication View (Room 155B)
    Nels Lennes, Artistic Director, HUGE Theater
  • Driven to Discover: Leveraging the Brand View (Room 156)
    Ann Aronson, Sr. Director, Marketing Communications; Laura Johnson, Director, Creative Services, U of M University Relations
  • Real World Creativity View (Room 166)
    Beth Perro-Jarvis and Mary Van Note, Ginger Consulting, LLC
  • Best Practices for Relations Between Outside Media and the University View (Room 155A)
    Kevyn Burger, Writer/Broadcaster/Podcaster, Kevyncasting
    Jay Gabler, Arts Editor, Twin Cities Daily Planet
    Andy Lien, Managing Editor, Lavender Media
  background 12–1:30 p.m.   background
  background Lunch and Maroon & Gold Awards Ceremony background
  • Buffet located in Upper Lobby. Guests will eat their lunch in Courtyard Lunch room.
  • At 12:30 p.m., dessert will be provided in Room 135. Award ceremony to follow.


  background 1:30–2:25 p.m.   background
  background Breakout Session Three (choose one) background
  • Design Thinking in a Large Scale Institution View (Room 155A)
    Allison Verdoorn, Design Researcher; Rose Anderson, Design Researcher; Marc Matthews, M.D., Medical Director Mayo Clinic Kasson, Mayo Clinic Center for Innovation
  • Having a Blast: Making Mass Email Work for You View (Room 166)
    Peter Wiringa, Electronic Communications Specialist, U of M University Relations
  • Let’s Print (sign up at registration desk) View (Offsite in McNeil Hall Room B2/B9)
    Adam Turman, Illustrator and Print Maker
  • Everyone a Hero View (Room 155B)
    Kevin Kling, Writer/Performer
  background 2:30–3:25 p.m.   background
  background Breakout Session Four: Roundtables (choose one) background
  • Advocacy and Strategic Communications View (Room 156)
    Matt Sumera, Associate Director, Strategic Initiatives, U of M University Relations
    Bill Otto, Legislative Advocacy Coordinator, U of M Government and Community Relations
  • What Does Democratic Media and Press Look Like? View (Room 155A)
    Clarence White, Community Engagement Consultant, Twin Cities Daily Planet
  • Events Best Practices View (Room 155B)
    Sarah Fastner, Events and Conferences Director, U of M Student Unions and Activities
  • The Mobile Web Movement View (Room 166)
    Mark Engebretson, Director of Digital Media Strategy; Tim Beaufoy, Developer and Designer, U of M School of Public Health
  • Social Media Engagement View (Room 135A)
    Elizabeth Giorgi, Senior Account Executive, Himle Rapp & Company
  • Sound, Image, and Story View (Room 135B)
    Paul Bernhardt, Technical Director, Weitz Center for Creativity, Carleton College
  background 3:30–4:30 p.m.   background
  background Happy Hour and Prizes background
  • Appetizers and beverages
  • Raffle prizes awarded
  • Brief "Year-in-Review" by Amy Phenix, chief of staff, and Diana Harvey, deputy chief of staff/chief communications officer