 Campaign/Series
Criteria—Campaign/Series entries should consist of two or more collateral. Entries will be judged for excellence in identity and message; design and content synergy, creativity and originality, technical execution; planned distribution strategy; and overall impact.
Instructional/Informational—
campaigns to teach or guide the public: community outreach, library resources, professional or institutional networks, resource databases, directories, etc.
Promotional—
campaigns to publicize or strengthen branding: conferences, events, services, seasonal or cyclic campaigns for major events or issues, etc.
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