Branding: The Bigger Picture

2/19/04 Slide Show
Presented by Amy Anderson, U of M University Relations

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Table of Contents

Branding: The Bigger Picture

Charge from above:

730+ days later…

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Lessons learned

Marketing vs. Branding

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Process vs. Product

Forest vs. Trees

Whole = Sum of Parts

What Comes Next?

What Comes Next?

What Comes Next?

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Discussion/Q&A

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