University of Minnesota
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Communicators Forum.

Past Event

How To Write an Inspired Creative Brief
2/16/2010

Howard Ibach presents a talk on writing a creative brief – a wide-ranging document used by ad agencies, company ad departments, marketing services companies, PR firms, and a host of other creative-driven businesses. Howard is a direct-response and advertising copywriter with more than 20 years of experience creating communications that are customer-focused, results-oriented, branded, and measurable.