A Plan Among Plans: Planning Your Communications
Thursday, April 17, 2003
Amy Phenix, director of University News Service
at University Relations
Communications Plans: Why Bother?
Amy discussed effective communications planning and the elements
of a communications plan.
Jay Hesley, director of marketing and communications,
U of M, Rochester
Implementing a Plan: Boom and Bust Examples
Jay provided real world examples of implementing a communications
Amy Leyden Schroeder, event and marketing manager
Amy discussed her approach of using a combination of print, e-mail,
e-brochures, Web sites, advertising, and special events, to reach
her target audience-event planners. The McNamara Alumni Center Web
site provides event planners with a floor plan and detailed information
about the furniture and equipment in each room.
Brittny McCarthy Barnes, external relations coordinator
at the College of Human Ecology (CHE)
CHE’s Integrated External Relations
Planning Process (PowerPoint Presentation)
Brittny described her college's effort to create an integrated strategic
communications plan with identified audiences, measurable objectives,
and strategies. She highlighted the steps, the challenges, and the