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A Plan Among Plans: Planning Your Communications
Thursday, April 17, 2003

Amy Phenix, director of University News Service at University Relations
Communications Plans: Why Bother? (PowerPoint Presentation)
Amy discussed effective communications planning and the elements of a communications plan.

Jay Hesley, director of marketing and communications, U of M, Rochester
Implementing a Plan: Boom and Bust Examples (PowerPoint Presentation)
Jay provided real world examples of implementing a communications plan.

Amy Leyden Schroeder, event and marketing manager at McNamara Alumni Center
Amy discussed her approach of using a combination of print, e-mail, e-brochures, Web sites, advertising, and special events, to reach her target audience-event planners. The McNamara Alumni Center Web site provides event planners with a floor plan and detailed information about the furniture and equipment in each room.

Brittny McCarthy Barnes, external relations coordinator at the College of Human Ecology (CHE)
CHE’s Integrated External Relations Planning Process (PowerPoint Presentation)
Brittny described her college's effort to create an integrated strategic communications plan with identified audiences, measurable objectives, and strategies. She highlighted the steps, the challenges, and the desired outcomes.


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