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Past Event

“Network” or Media Roundtable
April 22, 2008

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How come that story got covered on the 10:00 news last night? Why did the newspaper cover their story and not ours? These questions, and more, get asked constantly in a University story-pitching environment where we not only compete for column inches and minutes against the greater Twin Cities, but also against each other.

So how do media outlets make their decisions? And what is the best way to approach them? This media roundtable brought together producers, editors, and reporters from the varied media worlds, including print, radio, TV, Web, and monthlies, to enlighten us and shed some light on the future of their industry. Panelists included Nancy Lebens (MPR producer of MidMorning), Adam Platt (Mpls.St.Paul magazine), and Don Effenberger (MinnPost managing editor).


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