PAST EVENT
Maximize your Message and Assess your Success
October 26, 2004
Thomas Dohm, director of the Office of Measurement Services and
the Minnesota Statewide Testing Service, provided some interesting insights into the print vs. Web debate. He
gave suggestions on how to track your materials, gather
feedback, analyze data, and create reports that managers, directors,
and vice presidents find persuasive when approving dollars and employment
for communications.
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