The Ethics of Marketing in Higher Education
Wednesday, April 13, 2005
Have you ever had to put a positive spin on a controversial subject? Modified a photo, rewritten a quote? How much spin is too much spin? Where are the ethical lines when you work in an environment that's not quite corporate marketing, but not strictly journalism either?
Join us for a discussion with Christopher Ison, Pulitzer-prize winning journalist and Lynn I. Nelson, experienced corporate and University communicator. They'll discuss ethical guidelines for journalists and communicators and address the challenges of marketing in higher education. Bring your questions and your opinions for a roundtable discussion after the presentations.