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  Home > Events > Past Events > Integrating Your Communications with the U's Strategic Positioning


Integrating Your Communications with the U's Strategic Positioning
January 25, 2005

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Public opinion polling shows that Minnesotans are "highly satisfied" with the University of Minnesota. To steal a sentiment from Sally Field: “They like us, they really like us!” But polling also shows that many Minnesotans do not understand what makes the University different than other higher education institutions across the region—or the benefits of having a land-grant, research university in their midst. As communicators, it's our job to ensure they know. But how can we do this and how will the “big message” benefit our “smaller messages?"

Amy Anderson, Director of University Relations, provided strategies and tips for how communicators can include branding and phrases that promote the University's unique position in the state. A panel of college and departmental communicators followed the overview and shared how this information specifically applies to their communications with faculty, staff, students, alumni, and local and national communities. Fantastic food, beverages, and time to network with and meet other members of the Communicators Forum followed the program.


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