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  Home > Events > Past Events > Channeling the Pop Zeitgeist: A Visual Literacy Workshop

PAST EVENT

Channeling the Pop Zeitgeist: A Visual Literacy Workshop
November 30, 2005

Weisman Museum coordinator Judi Petkau and Spunk Design Machine founder Jeffrey Johnson led a conversation on Pop Art, advertising, and design. Petkau began with a visual literacy primer, using art from the Weisman's collection to discuss how images create meaning. Johnson then took a spin through several of his own recent ad campaigns to illustrate how he both absorbs and shapes the pop zeitgeist. These particular samples of Johnson’s work were influenced by the work of Jenny Holzer, Jean-Michel Basquiat, Keith Haring, Frank Gehry, Maya Lin, Takashi Murakami, and Matthew Barney.

Takeaways offered by Jeffrey Johnson:

  • Allow yourself to be defined as an artist—because you are.
  • Allow yourself to be inspired.

Copious refreshments were provided while participants were given time to ask their own questions about the art and images around them.

Critical Response Handout (link to document provided by Judi Petkau)


 

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