Return to: U of M Home

Gold University of Minnesota M. Skip to main content.University of Minnesota. Home page.
Title Banner.

What's inside.

About Us





Get Involved!  


Search the Forum

  Home > Events > Past Events > Channeling the Pop Zeitgeist: A Visual Literacy Workshop


Channeling the Pop Zeitgeist: A Visual Literacy Workshop
November 30, 2005

Weisman Museum coordinator Judi Petkau and Spunk Design Machine founder Jeffrey Johnson led a conversation on Pop Art, advertising, and design. Petkau began with a visual literacy primer, using art from the Weisman's collection to discuss how images create meaning. Johnson then took a spin through several of his own recent ad campaigns to illustrate how he both absorbs and shapes the pop zeitgeist. These particular samples of Johnson’s work were influenced by the work of Jenny Holzer, Jean-Michel Basquiat, Keith Haring, Frank Gehry, Maya Lin, Takashi Murakami, and Matthew Barney.

Takeaways offered by Jeffrey Johnson:

  • Allow yourself to be defined as an artist—because you are.
  • Allow yourself to be inspired.

Copious refreshments were provided while participants were given time to ask their own questions about the art and images around them.

Critical Response Handout (link to document provided by Judi Petkau)


Contact Us | Subscribe to the Forum Newsletter | Sitemap | Forum Home

©2004 Regents of the University of Minnesota. All rights reserved. Contact U of M | Privacy
The University of Minnesota is an equal opportunity educator and employer.