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“Mass Appeal” or Marketing Public Events
October 23, 2007

In a world of many entertainment choices, how do you make your event stand out as THE event to attend? How do you create an event that caters to the needs of your VIPs (donors, alums, etc.) and the general public? What are the best ways to reach your potential audience? Join panelists Cookie Coleman, freelance event producer; Kaylen Whitmore, associate director of external affairs for The Minneapolis Institute of Arts; and Nina Shepherd, director of media and public relations for the Bell Museum as they share their tips and tricks on how to get the audience you want at your next event. A Q & A session will follow their presentation.


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