University of Minnesota
University Relations
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Communicators Forum.

Past Event

M.I.A. to Mia - Minneapolis Institute of Art on Branding and Community Engagement

The Minneapolis Institute of Art has recently undergone a name change which has impacted their branding as part of a larger goal to connect with the community in new ways.

Kristin Prestegaard is Chief Engagement Officer for the Minneapolis Institute of Art. She oversees the Audience Engagement division, including marketing, public relations, design and editorial, and custom visits. She plays a lead role in strategizing audience engagement initiatives, and has worked in the marketing field for over 15 years.

Video: WebEx recording