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Past Event

Driven to Discover: A Measurement-Driven Campaign
October 30, 2008

The presentation is available to view at http://mediasite.uvs.umn.edu/mediasite/Viewer?peid=e4a481aa-46d8-41b5-987d-3e54cc73e755
If you are using a Mac, you may need to download Microsoft “Silverlight” or have Flip for Mac on your computer (http://www.microsoft.com/mac/products/flip4mac.mspx).

Sometimes measuring the success of a communications campaign takes superhuman feats of strength and creativity. The U’s innovative Driven to Discover branding campaign establishes the value of a public research university by posing big questions and the U responding with professors who are currently active in their drive to discover. Ann Aronson, Assistant Vice President of University Relations, discussed the strategy behind the campaign and the measurement tools used to evaluate its success.

 

 

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