Past Events

August 4, 2022

Communicators Forum Social

Communicators forum members gathered for an afternoon of networking and comestibles at the Campus Club.

May 17, 2022

Social Media Marketing Best Practices

Social media best practices for high performing campaigns. Topics included: social media trends, channel-specific strategies, accessibility, analytics, and crisis management.

April 27, 2022

Designing a Diverse, Inclusive Marketing Campaign: Gen Z Avatars

In this session, we were led through an award-winning integrated marketing campaign created by the Learning Abroad Center. The team behind the project demonstrated the ways in which a series of colorful avatars was designed for print, social media, web, and video to represent the diversity of U of M students and appeal directly to Generation Z.

February 2, 2022

Addressing DEI Is More than Using the “Correct” Words and Pictures

Sandra Boone discussed her experiences as a white woman seeking to center equity concerns in her communications work. She shared a model she developed of a (typical) communicator’s equity journey, and she included examples of how her own thinking and actions have changed (including mistakes she has made).

November 11, 2021

VIDGURU: Your Guide to Creating Successful Videos & Podcasts

Creating your own videos or podcasts can feel impossible at the beginning. It’s daunting to try something new, especially when digital technology is constantly changing. You may feel lost, overwhelmed, or unsure of what to do next.  The good news?  You don’t have to do this alone.

Award-winning digital media professionals Cliff Dahlberg, Emily Goldberg, and Patrick O’Leary guide you along your creative journey with VIDGURU, teaching you the techniques and skills you need to create high quality content that delivers maximum impact to your target audience -- content that they will love, like, and share.

October 14, 2021

Nonprofit Storytelling: How to Avoid Exploitative Messaging

No matter the mission that an organization strives for, an integral part of nonprofit communications and fundraising is sharing stories of people who have been impacted by our programs. A building movement in this sector is called Community-Centric Fundraising (CCF), which is a model grounded in equity and social justice.

With many white-led nonprofit organizations, the way that these stories are presented can be othering and perpetuate a white savior mindset to donors. This presentation aims to shine light on the consequences of poorly-articulated storytelling and introduce tools to ensure that storytelling is done ethically. Some of these tools include how to cultivate, ask permission, and manage boundaries in the pursuit of an equitable and authentic relationship with the person who wants to share their story.

Speaker: Clara Lind, Donor Experience Manager, Beacon Interfaith Housing Collaborative