University of Minnesota
University of Minnesota
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Communicators Forum.

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Programs are free for members, $10 for non-members.


Communicating on the Strategic Plan: Telling and Integrating Compelling Stories
Date of event: 4/8/2015
11:30-1:00 p.m.
Lunch at 11:30 a.m., program at 12:00 p.m.
Humphrey School of Public Affairs Room 50B
WebEx Livestreaming

You’ve heard about the new strategic plan at the University of Minnesota, but how do you leverage it in your unit’s communications? How can you share your unit’s stories to show the depth and breadth of the University and contribute to the success of the strategic plan?

Attend this program to learn more about the strategic plan and develop ideas for integrating the plan in unit communications. This presentation and workshop will be led by Matt Sumera, Senior Public Relations Consultant and Director of Student Communications at the University of Minnesota. Attendees will get an overview of the strategic plan, see examples of unit-level communications, and work in groups to develop ideas for integrating the strategic plan and telling compelling stories.

About Our Speaker: Matt Sumera is a Senior Public Relations Consultant and Director of Student Communications at the University of Minnesota. He works with the President's office, the Vice Provost for Student Affairs and Dean of Students, and other administrative units on communications related to university initiatives, strategic plans, student affairs, and other priorities. Matt is also a lecturer in the School of Music, and he received his Ph.D. in ethnomusicology from the University of Wisconsin-Madison in 2013.

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