Featuring Amanda Costello, content strategist in the College of Education and Human Development. How do you make sense of and promote faculty's expertise and specialized knowledge if you have no background in their subject area, let alone an advanced degree? How can you help faculty understand the basics of what good content is, without coming off as another demanding voice? This session will draw from Amanda’s experience as a web designer and content strategist in the College of Education and Human Development at the University of Minnesota. You’ll find advice for establishing rapport and getting your work done:
- Hear how to build an expert’s trust in your knowledge and skills.
- Get tips for working with difficult specialist personalities, from the complete technophobe to the extreme early adopter.
- Learn how to channel your specialist’s expertise into great web content.
- Share your own questions, triumphs, and war stories.