Earned media, traditionally known as public relations and publicity, is still the most trusted form of communications. Yet more than 2/3 of organizations are frustrated by the results of their earned media efforts. The frustration comes from pitching overly branded messages, developing ineffective strategies, having unrealistic expectations and crafting unpersuasive pitches. Learn more about a modern approach to earned media that you can apply to your work at the University of Minnesota - an approach that will help you share your messaging and experts more strategically, improve your media pitches, and better report your successes. This event will include panelists Leah Kondes and Carrie Young of Padilla, Jake Ricker from University Relations, and will be moderated by Sarah Bjorkman of the School of Public Health.