2022 Communicators Forum Gold and Maroon Awards winners share the stories behind their winning projects. Each team will give a five to ten minute presentation about their project – how the project came together, the challenges and successes, and the outcome. The program will finish… Continue Reading
Past Forum Events
Communicators Forum Social
Communicators forum members gathered for an afternoon of networking and comestibles at the Campus Club.
2022 UMCF Conference - Connect
The annual conference is a day of professional development for communications professionals through a range of exciting opportunities including a keynote address, break-out sessions, a vendor fair, the Maroon & Gold Awards, and networking events.
Social Media Marketing Best Practices
Social media best practices for high performing campaigns. Topics included: social media trends, channel-specific strategies, accessibility, analytics, and crisis management.
Designing a Diverse, Inclusive Marketing Campaign: Gen Z Avatars
In this session, we were led through an award-winning integrated marketing campaign created by the Learning Abroad Center. The team behind the project demonstrated the ways in which a series of colorful avatars was designed for print, social media, web, and video to represent… Continue Reading
Addressing DEI Is More than Using the “Correct” Words and Pictures
Sandra Boone discussed her experiences as a white woman seeking to center equity concerns in her communications work. She shared a model she developed of a (typical) communicator’s equity journey, and she included examples of how her own thinking and actions have changed (including… Continue Reading
VIDGURU: Your Guide to Creating Successful Videos & Podcasts
Creating your own videos or podcasts can feel impossible at the beginning. It’s daunting to try something new, especially when digital technology is constantly changing. You may feel lost, overwhelmed, or unsure of what to do next. The good news? You don’t have to do this alone.… Continue Reading
Nonprofit Storytelling: How to Avoid Exploitative Messaging
No matter the mission that an organization strives for, an integral part of nonprofit communications and fundraising is sharing stories of people who have been impacted by our programs. A building movement in this sector is called … Continue Reading
The Story of Where It Starts
A behind-the-scenes look at how University Relations created “Where It Starts,” a collection of personal stories that highlights the incredible accomplishments from our Black community during their journey at the University of Minnesota. The series was a collaborative project between… Continue Reading
A Year of Working Remotely
It's hard to believe that in March most of us will have been working remotely for a full year. Between the pandemic and the murder of George Floyd in our own community, the last year has asked communicators to create messages on topics far outside our typical areas of expertise.
… Continue Reading