Earned media, traditionally known as public relations and publicity, is still the most trusted form of communications. Yet more than 2/3 of organizations are frustrated by the results of their earned media efforts. The frustration comes from pitching overly branded messages, developing… Continue Reading
Past Forum Events
Lessons Learned in Social Media Campaigns: Successes and Challenges
Since the algorithms are always changing, what better way to learn about social media strategy than to hear from our very own colleagues who do it every day? Join us as members of the forum share their successes, challenges, and lessons learned in social media strategy. This… Continue Reading
Zoom Online Meeting Basics and Beyond
Presented by Mike Williams, Video and Conferencing Services, OIT. Learn how to host online meetings and webinars using Zoom. Take your online meetings to the next level with polling, breakout rooms, annotation, sharing video (with sound) and virtual backgrounds. Learn how to gather… Continue Reading
Content Design: What it is and how to do it
Presented by Meghan Casey, Do Better Content
You've defined your website content strategy—and your stakeholders are on board and excited. Now it’s time for content design.
The term content design can… Continue Reading
Design Speak: Effective Design Strategies and Tools for Communicators
Presented by Brittany Ottum, Multimedia & Graphic Designer, Student Unions & Activities. Communicators wear a lot of hats. Often, that hat has a design focus -- either through creating materials for a communicator's organization or department or through working directly with in… Continue Reading
We're Not Houseplants: Rethinking Community Engagement Strategies in Marketing and Communications
View 9/23/19 Presentation Recording
Presented by Kristin Van Dorn. Community engagement is often pitched like this: "If you… Continue Reading
Lifting Up Diverse Voices: Continuing the Conversation
Join UMCF's new Diversity, Equity, and Inclusion Committee at its first event: an interactive workshop. (This event is highly interactive so in-person attendance is recommended.)
In this workshop, we continued the conversation from this summer’s conference—what are the best… Continue Reading
Folwell Presentation by University Relations
Kathy Jensen and Sara Froehlich walked through the benefits of using the Folwell Web Theme on your website(s). They gave an overview of the theme components that are considered essential for all U sites and dove deeper into how, by combining the Folwell components, you are able to… Continue Reading
29th Annual Conference – UNITE: Lifting Up the Diverse Voices of Our Community
Diversity can be our greatest strength if we embrace difference and foster inclusion within our community. As professional communicators, we have the power to inspire unity by amplifying voices across all types of experiences and backgrounds. In today’s world, our work has never been… Continue Reading
Amplifying Impact Through Effective and Creative Storytelling
Jamie Millard talked about identifying, producing, and amplifying good storytelling. Millard is executive director of Pollen Midwest, a Minneapolis-… Continue Reading