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Breakout Session 2: The Art and Science of 360 Storytelling
Location: Ballroom (220)
What is 360 storytelling? Why do we keep talking about it?
Rather than just "telling a story" on one platform, this storytelling strategy surrounds the audience with a cohesive experience, ensuring that whether they see a social media post, read a news story, or visit us at an event, the core message remains identical in spirit but optimized for the medium. Join University Marketing Communications to learn more about how to apply this concept in your own storytelling efforts, and how to connect to the broader University's storytelling through efforts like the Good News Desk.
Presented by
Mesa Denny, Senior Director of Public Relations, University of Minnesota
Mesa Denny is a PR and communications leader with extensive experience advancing organizational reputation through integrated storytelling and media strategy. Currently the senior director of PR at the University of Minnesota, she leads earned and social media strategy, elevating the University’s visibility locally and nationally with key stakeholders. Prior to the University, Mesa led communications teams at FleishmanHillard, Ecolab and Travelers, where she shaped compelling brand narratives, drove executive thought leadership, and developed 360 communications programs.
Susan Hagan, Director, Creative Services, University of Minnesota
Susan Garcia Hagen serves as the Creative Services Director of University Marketing Communications at the University of Minnesota, leading a team of talented designers, writers, and visual storytellers. With 15 years of experience in higher education and scholarly publishing, Susan is driven by curiosity and a lifelong learner mindset. She is most passionate about the "creative spark"—that moment where strategy and imagination meet to create truly unforgettable audience engagement.