Each employee of our university, on average, receives over 250 single pieces of information from over 30 bulk emails per week. How effective are those bulk emails? Can we support communicators in personalizing, evaluating, and improving these bulk emails? Attend this session to learn about a series of studies conducted at the university that aim to improve the bulk email system.
After participating in this session, you will learn:
- What are the stakeholders’ practices and experiences with the university's bulk emails?
- How to leverage personalization to incentivize employees to read important bulk messages
- How to evaluate bulk communication