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Breakout Session 1: Polished, Confident, and Empty: How to Evaluate AI-Generated Communication
Location: Cherrywood Room (275)
Generative AI can produce writing that appears polished, confident, and structurally sound, yet often fails to communicate anything meaningful. This session examines common patterns in AI-generated writing and introduces a practical framework for assessing that content. Attendees will leave with a clear method for evaluating copy in their daily work.
Presented by
Afton Northrup, Senior Marketing Communications Specialist, Office of Admissions, University of Minnesota Twin Cities
Afton Northrup is a Senior Marketing Communications Specialist in the Office of Admissions at the University of Minnesota Twin Cities, where she leads messaging strategy for large-scale recruitment campaigns and institutional initiatives. She also teaches professional writing at Southwest Minnesota State University. Her work focuses on translating complex information into clear, audience-centered communication, with particular interest in how emerging technologies shape writing practices and expectations.