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Breakout Session 1: University Brand Activation Workshop
Location: Ballroom (220)
University Marketing Communications and Rise and Shine and Partners (our strategic/creative/media agency) will lead a 45-minute session designed to help attendees understand the new brand, what it means for marketing work, and how to apply it confidently. The session will introduce the new brand foundation, identity, and campaign materials, and demonstrate how it will come to life across the University through real examples.
Participants will leave with a clear understanding of how to apply the brand in their day-to-day work, guided by a set of core principles (e.g., focusing on outcomes and audience needs). The session will conclude with time for Q&A to address specific questions.